Media Tip 17

Media Tip 17: Assess the internal and external environment from a communicator’s perspective. Identify strengths and weaknesses of the principal and staff; scan for potential opportunities and threats.


Congressional Deskbook

This tip is from our booklet, Media Relations Tips: 102 Secrets for Finding Success in Public Relations.

Practical tips for anyone who works with the media, works with someone who works with the media, or who works at an organization that is covered in the media.  An easy handout for everyone in your group to make sure that they are prepared and confident if they ever have to deal with the media.
4 x 9 inches, 15 pages

Based on the Media Relations Handbook, by Brad Fitch.

The cover and inside pages of this booklet can be customized with your logo and information. For more information, see our Booklets page.


TheCapitol.Net offers Media Training and Communication and Advocacy Training, and is the exclusive provider of Congressional Quarterly (CQ) Executive Conferences.

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