Seth Stevenson says SuperBowl ads “have gotten progressively worse” and that the Burger King “Whopperettes” ad “was the only ad all night that was outsized and garish enough to be Super Bowl-worthy. Thus, I approve. I’m still not sold on BK’s mascot, though. ‘The King’ is a silent, frightening weirdo, whom even the Whopperettes refer to as ‘freaky.’ No doubt he appeals to Burger King’s core demo of 18- to 25-year-old men. But I get the sense that he repulses everybody else.” … we agree, he is a weirdo …
Whopperettes ad is here

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