Media Tip 7

Media Tip 7: Never say “no comment” — it implies guilt.

Booklets customizable for your organization

This tip is from our booklet, Media Relations Tips: 102 Secrets for Finding Success in Public Relations.

Practical tips for anyone who works with the media, works with someone who works with the media, or who works at an organization that is covered in the media.  An easy handout for everyone in your group to make sure that they are prepared and confident if they ever have to deal with the media.
4 x 9 inches, 15 pages

Based on the Media Relations Handbook, by Brad Fitch.

The cover and inside pages of this booklet can be customized with your logo and information. For more information, see our Booklets page.

TheCapitol.Net offers Media Training and Communication and Advocacy Training, we show you how Washington and Congress work. TM

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1 Comment on "Media Tip 7"

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  1. Ron Coleman says:

    So right. I am a lawyer and have no understanding of why adversaries refuse to comment when called by the press on stories that get that level of attention. I always comment, and get the spin going my client’s way. It’s part of what I’m paid to do.
    Okay, I actually do understand: The refusal to comment is old-fashioned thinking. Lawyers don’t want to say anything they “don’t have to” say, i.e., they save their words for their submissions and arguments. But in this day and age, where your client’s interests may indeed be heavily influenced by press coverage, this attitude makes no sense — except where anything the lawyer would say would only make things worse. Which, indeed, is how readers perceive “no comment.”

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