Media Tip 24

Media Tip 24: Press Releases—Ensure that your press releases have strong leads; are one- to two-sentences long; use the inverted pyramid for overall structure; and include quotes that emphasize emotions, not facts. These are the fundamental tools to persuade reporters to cover stories. Many reporters nowadays prefer email releases.


Booklets customizable for your organization

This tip is from our booklet, Media Relations Tips: 102 Secrets for Finding Success in Public Relations.

Practical tips for anyone who works with the media, works with someone who works with the media, or who works at an organization that is covered in the media.  An easy handout for everyone in your group to make sure that they are prepared and confident if they ever have to deal with the media.
4 x 9 inches, 15 pages

Based on the Media Relations Handbook, by Brad Fitch.

The cover and inside pages of this booklet can be customized with your logo and information. For more information, see our Booklets page.


TheCapitol.Net offers Media Training and Communication and Advocacy Training, and is the exclusive provider of Congressional Quarterly (CQ) Executive Conferences.

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