Media Tip 94 Archives
Media Tip 94
Media Tip 94: Handle an image crisis by fully disclosing all information, possibly in a marathon news conference; advancing facts to friendly reporters; and engaging in an end-run around adversaries by releasing negative information before they do.
This tip is from our booklet, Media Relations Tips: 102 Secrets for Finding Success in Public Relations.
Practical tips for anyone who works with the media, works with someone who works with the media, or who works at an organization that is covered in the media. An easy handout for everyone in your group to make sure that they are prepared and confident if they ever have to deal with the media.
Based on the Media Relations Handbook, by Brad Fitch.
The cover and inside pages of this booklet can be customized with your logo and information. For more information, see our Booklets page.
January 6, 2008 04:14 PM Tips and Terms