Media Tip 41 Archives
Media Tip 41
Media Tip 41: Never respond immediately to reporter calls on potentially negative stories—craft a response using all office resources and experts. Listen “between the lines” for potential details that could be strategically crucial. And never say, “No comment.”
This tip is from our booklet, Media Relations Tips: 102 Secrets for Finding Success in Public Relations.
Practical tips for anyone who works with the media, works with someone who works with the media, or who works at an organization that is covered in the media. An easy handout for everyone in your group to make sure that they are prepared and confident if they ever have to deal with the media.
Based on the Media Relations Handbook, by Brad Fitch.
The cover and inside pages of this booklet can be customized with your logo and information. For more information, see our Booklets page.
May 27, 2008 03:07 PM Tips and Terms