The legislative environment can involve a high degree of pressure and present challenges to the lobbyist for strategic planning. Organizations that take time to invest in staff training, strategic planning and goal updates will be rewarded in the long term, including sustained legislative success and effective representation of client or member interests. Strategic planning can … Read more
The first time most congressional candidates make the decision to run for Congress, they do so, at least in part, because of their ideology. Generally, they hold some beliefs they are interested in pursuing in the public policy arena. Those beliefs may be characterized as liberal, conservative, libertarian, or the candidate’s own unique ideology. photo … Read more
When you attempt to influence a group of people, it is important to develop an understanding of the environment in which that group operates. Congressional and state legislative environments differ from other environments, including private and public workplaces. Learning to appreciate those differences as well as the inherent characteristics that are unique to legislative environments … Read more
It is sometimes assumed that the development of a communications plan is similar to the production of a play, in which the public acts as the audience. In reality, much of the work involved in public relations can be reactionary and unpredictable in nature. It is not unusual for members of Congress to determine their … Read more
When you are invited to testify before Congress, visual aids can provide impact and enhance your testimony. Even so, certain guidelines should be followed to make the most of the use and design of visual aids. photo credit: kifo First and foremost, make certain you obtain approval to use any intended visual aids prior to … Read more
As a prospective public witness testifying before Congress, it is essential to have a solid understanding of the Truth-In-Testimony rules that witnesses are required to comply with and the consequences that can result for failing to comply. photo credit: einalem To the greatest extent possible, witnesses who appear before each committee are required to submit … Read more
Each year, countless dollars are spent on public relations efforts that are specifically designed to capture the attention of legislators. Whether it is an advertisement in Roll Call or a web site ad meant to persuade busy lawmakers and staff, a creative array of messages are developed to formulate a successful advocacy campaign. photo credit: … Read more
When it comes to identifying and cultivating contacts and influential individuals who can assist you with your issue, it is never too early to begin. Start working with key decision makers on your issue as early as possible. Make it a priority to identify leaders that other congressional members will look toward regarding the development … Read more
It’s no secret that the key to gaining support for an issue in Washington is to gather as many allies as possible and then translate those allies to critical votes. Congress responds to pressure, so the more people and groups you have as allies, the greater chance you have to achieve your goals. photo credit: … Read more
To work successfully in media affairs or public relations, you want to develop a solid understanding of the ethical challenges you can face on a daily basis. Even a seemingly innocent and routine conversation with a reporter can pose ethical questions that the public relations professional must be able to resolve in a second or … Read more