All public relations professionals from time to time have disagreements with the media. You might be asked to research something at a time that is inconvenient or you might be forced to ask your principle a question that ultimately proves to be embarrassing. Something you write might even land you in trouble. The relationship that … Read more
It is sometimes assumed that the development of a communications plan is similar to the production of a play, in which the public acts as the audience. In reality, much of the work involved in public relations can be reactionary and unpredictable in nature. It is not unusual for members of Congress to determine their … Read more
When you are invited to testify before Congress, visual aids can provide impact and enhance your testimony. Even so, certain guidelines should be followed to make the most of the use and design of visual aids. photo credit: kifo First and foremost, make certain you obtain approval to use any intended visual aids prior to … Read more
As a prospective public witness testifying before Congress, it is essential to have a solid understanding of the Truth-In-Testimony rules that witnesses are required to comply with and the consequences that can result for failing to comply. photo credit: einalem To the greatest extent possible, witnesses who appear before each committee are required to submit … Read more
Each year, countless dollars are spent on public relations efforts that are specifically designed to capture the attention of legislators. Whether it is an advertisement in Roll Call or a web site ad meant to persuade busy lawmakers and staff, a creative array of messages are developed to formulate a successful advocacy campaign. photo credit: … Read more
Writing for Government and Business: Critical Thinking and Writing – How to Compose Clear and Effective Reports, Letters, Email, and Memos Our writing courses have been described as “really about how to get better job reviews and get promoted” because they help you improve one of your most important, and visible, job skills: written communication. … Read more
One of the earliest tasks of many new press secretaries and communication directors is the development of a communications plan. A large portion of early reviews, research and interviews will result in the development of this plan. Without the presence of such a plan, any proactive press work is virtually impossible. photo credit: jeremyfoo In … Read more
Capitol Hill Workshop: Legislative-Executive Workshop In this engaging workshop and seminar on legislative operations, Washington-based experts focus on these 3 P’s. They discuss the policy-making process and the legislative agenda, help you understand the congressional budget process, and demystify the culture of the U.S. Congress. photo credit: Aunt Owwee You will leave this workshop with … Read more
Mary Margaret Marrin Completed Communication and Advocacy Certificate from TheCapitol.Net Mary Margaret Marrin has completed her certificate in Communication and Advocacy from TheCapitol.Net. The Certificate in Communication and Advocacy is awarded to participants in the program who have completed more than 75 hours of hours of communication and advocacy training. “TheCapitol.Net curriculum provided me with … Read more
Kevin O’Connell Completes Congressional Operations Certificate from TheCapitol.Net Kevin O’Connell has completed his certificate in Congressional Operations from TheCapitol.Net. The Certificate in Congressional Operations is awarded to participants in the program who have completed more than 75 hours of training about how congress works. Kevin O’Connell is the Congressional Affairs Officer at the Institute of … Read more