Media Relations Handbook

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

A Capitol Learning Audio CourseTM This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs. Seven audio courses on CD covering media […]

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Advanced Media Relations Workshop – 2-day course in DC

Advanced Media Relations Workshop – 2-day course in DC

Advanced Media Relations Workshop Best practices for using social media, preparing for interviews, and improving communication strategies. As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications […]

Optics (CongressionalGlossary.com)

Optics (CongressionalGlossary.com)

From the Congressional Glossary – Including Legislative and Budget Terms Optics A “term of art for how a bit of news will be perceived by the public at large, which is only used by people who bill by the hour.” — Troy Senik “The branch of physics which involves the behavior and properties of light, […]

CODEL / Congressional Delegation / Junket (CongressionalGlossary.com)

CODEL / Congressional Delegation / Junket (CongressionalGlossary.com)

From the Congressional Glossary – Including Legislative and Budget Terms CODEL / Congressional Delegation / Junket A trip abroad by a group of members of Congress, usually bi-partisan. Committees sponsor fact finding travel to countries or regions to obtain first-hand information on foreign policy issues. These missions are popularly called CODELS (congressional delegations). The importance […]

Understanding and Responding to Different Types of Communications Crises

Understanding and Responding to Different Types of Communications Crises

There is a common misconception that there is only one type of communications crises in the world of public affairs and that all crises should be responded to in the same manner. There are essentially three different types of crises: systemic, adversarial and image. photo credit: uair01 A systemic crisis often involves something related to […]

The Ethical Choices of Public Relations Professionals

The Ethical Choices of Public Relations Professionals

When faced with an ethical dilemma, public relations professionals ultimately have four choices available to them: avoidance, compliance, ignorance and resignation. photo credit: The Co-operative Avoidance The most ethical choice can sometimes be to avoid answering a question. If you are faced with a question that would require you to make a difficult ethical decision, […]