Tips for Choosing an Effective Spokesperson

Regardless of whether it is a legislative press conference, congressional testimony or a television commercial, both your message and the person who delivers that message are critical. The person you place in front of the media on behalf of your organization might not be the obvious choice, like the association president or CEO. photo credit: … Read more

Gauging the Talk Radio Show Landscape

Radio talk shows have become increasingly popular and prevalent in today’s media. As a result, you may find yourself arranging interviews for your principal on one of the many different radio talk show venues. For the most part, radio talk shows fall into three categories: the pussy cat, the Tasmanian devil, and the snarling lion. … Read more

Your Guide to “Off the Record”

The term “off the record” is commonly expressed and heard, but it can be easily misunderstood. Whenever you find yourself in a situation where you must deal with the media it is imperative that you understand what “off the record” really means. photo credit: Michael Cory The common wisdom in Washington is that if you … Read more