One of the earliest tasks of many new press secretaries and communication directors is the development of a communications plan. A large portion of early reviews, research and interviews will result in the development of this plan. Without the presence of such a plan, any proactive press work is virtually impossible. photo credit: jeremyfoo In … Read more
To work successfully in media affairs or public relations, you want to develop a solid understanding of the ethical challenges you can face on a daily basis. Even a seemingly innocent and routine conversation with a reporter can pose ethical questions that the public relations professional must be able to resolve in a second or … Read more
Regardless of whether it is a legislative press conference, congressional testimony or a television commercial, both your message and the person who delivers that message are critical. The person you place in front of the media on behalf of your organization might not be the obvious choice, like the association president or CEO. photo credit: … Read more
Trying to avoid a crisis with the media may be well and good, but the fact is that a crisis can not always be avoided. When one does occur, it is essential to know how to handle it, and, as importantly, what you should not do. photo credit: biloud43 1. Ignore the problem One of … Read more
Newsletters can be delivered electronically, but there are still differences that set them apart from web sites. One of the most important differences is that while people visit a web site when they need to find something specific, a newsletter is personal and provides the basis for an ongoing relationship regardless of how it is … Read more
Organizations can have multiple messages they wish to convey to stakeholders and the media at any given time. There are many ways a campaign message can be created, but here are four basic steps that can help to ensure the process goes smoothly. First, you must have agreement on the goal of the message. There … Read more
When you develop a communications plan, the goal is to get your message across to your intended audience. To connect your message with your audience, there are six common techniques you can use to accomplish your goal. photo credit: cyanocorax Statistics One of the most persuasive tools in any communication plan is the use of … Read more
When working with a principal and preparing them for coping with the media, one of the most important tasks you face is assessing their strengths and weaknesses. Part of the process of getting to know your principal is conducting an honest assessment. The result should allow you to develop a fair understanding of what will … Read more
Radio talk shows have become increasingly popular and prevalent in today’s media. As a result, you may find yourself arranging interviews for your principal on one of the many different radio talk show venues. For the most part, radio talk shows fall into three categories: the pussy cat, the Tasmanian devil, and the snarling lion. … Read more
The term “off the record” is commonly expressed and heard, but it can be easily misunderstood. Whenever you find yourself in a situation where you must deal with the media it is imperative that you understand what “off the record” really means. photo credit: Michael Cory The common wisdom in Washington is that if you … Read more