Gauging the Talk Radio Show Landscape

Radio talk shows have become increasingly popular and prevalent in today’s media. As a result, you may find yourself arranging interviews for your principal on one of the many different radio talk show venues. For the most part, radio talk shows fall into three categories: the pussy cat, the Tasmanian devil, and the snarling lion. … Read more

Your Guide to “Off the Record”

The term “off the record” is commonly expressed and heard, but it can be easily misunderstood. Whenever you find yourself in a situation where you must deal with the media it is imperative that you understand what “off the record” really means. photo credit: Michael Cory The common wisdom in Washington is that if you … Read more

The Basics of Writing an Effective Press Release

The press release is frequently used as an important tool in public relations. The main goal of a press release is to persuade reporters to do a story on an issue that is important to you. A press release is even more important today than in the past because of the increased use of web … Read more

Essential Guidelines for Speaking with the Media

Speaking with the media can be a wonderful opportunity to advocate for your organization but it can also be a double-edged sword if you do not have a clear understanding of some basic guidelines that should be followed. The tips below will help you to learn how to interact with reporters to ensure your message … Read more