Media Training Archives - Page 14 of 17

Custom, On-Site Training from TheCapitol.Net

Custom, On-Site Training from TheCapitol.Net

All of our programs and any combination of their topics can be tailored for on-site training for your organization.

Our training and publications include congressional operations, legislative and budget process, communication and advocacy, media and public relations, testifying before Congress, research skills, legislative drafting, critical thinking and writing, and more:

For more than 30 years, TheCapitol.Net and its predecessor, Congressional Quarterly Executive Conferences, have been training professionals from government, military, business, and NGOs on the dynamics and operations of the legislative and executive branches and how to work with them.

Media Relations Handbook

Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. … Read more

Common Sense Rules of Advocacy

Common Sense Rules of Advocacy for Lawyers A Practical Guide for Anyone Who Wants To Be a Better Advocate By Keith Evans Common Sense Rules of Advocacy for Lawyers provides tips and rules that will help anyone – lawyer or lobbyist, account executive or negotiator, parent or teacher – improve their advocacy skills in … Read more

Common Sense Rules of Advocacy

Media Relations Handbook

Speechwriting: Preparing Speeches and Oral Presentations – 1-day course in DC

Speechwriting Preparing Speeches and Oral Presentations This is one of the courses in our Word Workshop, offered throughout the year. Get expert guidance on writing speeches and preparing oral presentations. This course shows you how to prepare for and draft an effective speech, focusing on organization, sequence, support and style. You will get tips and … Read more

Advanced Media Relations Workshop – 2-day course in DC

Advanced Media Relations Workshop Best practices for using social media, preparing for interviews, and improving communication strategies. As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications … Read more

Optics (CongressionalGlossary.com)

From the Congressional Glossary – Including Legislative and Budget Terms Optics Optical illusions show how we see | Beau Lotto A “term of art for how a bit of news will be perceived by the public at large, which is only used by people who bill by the hour.” — Troy Senik “The … Read more

CODEL / Congressional Delegation / Junket (CongressionalGlossary.com)

From the Congressional Glossary – Including Legislative and Budget Terms CODEL / Congressional Delegation / Junket Introduction of the U.S. Congressional Delegation A trip abroad by a group of members of Congress, usually bi-partisan. Committees sponsor fact finding travel to countries or regions to obtain first-hand information on foreign policy issues. These missions … Read more

Understanding and Responding to Different Types of Communications Crises

There is a common misconception that there is only one type of communications crises in the world of public affairs and that all crises should be responded to in the same manner. There are essentially three different types of crises: systemic, adversarial and image. photo credit: uair01 A systemic crisis often involves something related to … Read more

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