Tag: Developing a Message

Preparation is Key to Taking Advantage of Opportunities in Media Relations

Preparation is Key to Taking Advantage of Opportunities in Media Relations

It is sometimes assumed that the development of a communications plan is similar to the production of a play, in which the public acts as the audience. In reality, much of the work involved in public relations can be reactionary and unpredictable in nature. It is not unusual for members of Congress to determine their […]