Each year, countless dollars are spent on public relations efforts that are specifically designed to capture the attention of legislators. Whether it is an advertisement in Roll Call or a web site ad meant to persuade busy lawmakers and staff, a creative array of messages are developed to formulate a successful advocacy campaign. photo credit: … Read more
When it comes to identifying and cultivating contacts and influential individuals who can assist you with your issue, it is never too early to begin. Start working with key decision makers on your issue as early as possible. Make it a priority to identify leaders that other congressional members will look toward regarding the development … Read more
Regardless of whether it is a legislative press conference, congressional testimony or a television commercial, both your message and the person who delivers that message are critical. The person you place in front of the media on behalf of your organization might not be the obvious choice, like the association president or CEO. photo credit: … Read more
If you are new to lobbying and advocacy, legislative language can be confusing and complex. Below is a guide to help introduce you to some of the most common terms you will encounter on Capitol Hill. photo credit: CarbonNYC Adopted-used for conference reports Agreed to-used for amendments, simple resolutions and concurrent resolutions Concur-used for an … Read more
Lobbyists should be familiar with the code of ethics adopted by the American League of Lobbyists (ALL), which provides basic guidelines and standards for the conduct of lobbyists. photo credit: Ryan Somma Honesty and Integrity Lobbyists should always be truthful in their communications with public officials and with all other interested parties. Compliance with Laws, … Read more
In preparing to work with members of Congress, it is important to understand the differences between the House and the Senate. The more you understand about each chamber of Congress, the better prepared you will be to gain support for your issue. photo credit: Ewan-M At 435 members, the House is the larger chamber. The … Read more
Because the political landscape and environment can have a significant impact on the outcome of your issue in Congress, conducting a legislative forecast of the political environment is essential for lobbyists. In a positive environment you can take advantage of having a hook, but in a negative climate the associated disadvantages can hinder your prospects. … Read more
As a lobbyist or advocate you likely spend a good portion of your time visiting calling upon Capitol Hill. The tips below will help ensure that you achieve the best outcomes and avoid slipping into bad habits. photo credit: Steven Verlander Photography First, make an effort to keep current and educated regarding the position of … Read more
When setting up a grassroots organization, you can organize the network in one of three different ways. photo credit: ricketyus With and organized formal membership, those who join are formal members who are either current or potential grassroots activists. They may be organized into local or state chapters. Labor unions and established trade associations are … Read more
Before you can effectively promote and defend your issue you must thoroughly understand it. Researching a public policy issue is imperative if you expect to be able to promote it. When you have researched your issue you will be able to withstand even the toughest of questioning from opposing viewpoints. photo credit: Gregs Landscaping Quality … Read more