Tag: Media Relations 101

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

A Capitol Learning Audio CourseTM This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs. Seven audio courses on CD covering media […]

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

A Capitol Learning Audio CourseTM This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs. Seven audio courses on CD covering media […]

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

Media Relations for the Public Affairs Professional, a Seven-Course Series on CD

A Capitol Learning Audio CourseTM This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs. Seven audio courses on CD covering media […]

Writing Effective Email Press Releases

Writing Effective Email Press Releases

The basic tool used in public relations is the press release. Ultimately, the goal of a press release is to convince the media to do a story. At one time, press releases were printed on paper, however, today press releases are most often exchanged electronically. The email press release is now the format preferred by […]

5 Mistakes to Avoid in a Crisis

5 Mistakes to Avoid in a Crisis

Trying to avoid a crisis with the media may be well and good, but the fact is that a crisis can not always be avoided. When one does occur, it is essential to know how to handle it, and, as importantly, what you should not do. photo credit: biloud43 1. Ignore the problem One of […]

Your Guide to “Off the Record”

Your Guide to “Off the Record”

The term “off the record” is commonly expressed and heard, but it can be easily misunderstood. Whenever you find yourself in a situation where you must deal with the media it is imperative that you understand what “off the record” really means. photo credit: Michael Cory The common wisdom in Washington is that if you […]

The Basics of Writing an Effective Press Release

The Basics of Writing an Effective Press Release

The press release is frequently used as an important tool in public relations. The main goal of a press release is to persuade reporters to do a story on an issue that is important to you. A press release is even more important today than in the past because of the increased use of web […]

Posted in: Media Training
Essential Guidelines for Speaking with the Media

Essential Guidelines for Speaking with the Media

Speaking with the media can be a wonderful opportunity to advocate for your organization but it can also be a double-edged sword if you do not have a clear understanding of some basic guidelines that should be followed. The tips below will help you to learn how to interact with reporters to ensure your message […]

Posted in: Media Training