To work successfully in media affairs or public relations, you want to develop a solid understanding of the ethical challenges you can face on a daily basis. Even a seemingly innocent and routine conversation with a reporter can pose ethical questions that the public relations professional must be able to resolve in a second or … Read more
Trying to avoid a crisis with the media may be well and good, but the fact is that a crisis can not always be avoided. When one does occur, it is essential to know how to handle it, and, as importantly, what you should not do. photo credit: biloud43 1. Ignore the problem One of … Read more
Newsletters can be delivered electronically, but there are still differences that set them apart from web sites. One of the most important differences is that while people visit a web site when they need to find something specific, a newsletter is personal and provides the basis for an ongoing relationship regardless of how it is … Read more
Organizations can have multiple messages they wish to convey to stakeholders and the media at any given time. There are many ways a campaign message can be created, but here are four basic steps that can help to ensure the process goes smoothly. First, you must have agreement on the goal of the message. There … Read more
When you develop a communications plan, the goal is to get your message across to your intended audience. To connect your message with your audience, there are six common techniques you can use to accomplish your goal. photo credit: cyanocorax Statistics One of the most persuasive tools in any communication plan is the use of … Read more
When working with a principal and preparing them for coping with the media, one of the most important tasks you face is assessing their strengths and weaknesses. Part of the process of getting to know your principal is conducting an honest assessment. The result should allow you to develop a fair understanding of what will … Read more
The term “off the record” is commonly expressed and heard, but it can be easily misunderstood. Whenever you find yourself in a situation where you must deal with the media it is imperative that you understand what “off the record” really means. photo credit: Michael Cory The common wisdom in Washington is that if you … Read more
In determining whether you should offer a written statement or give an interview, there are many different things to take into consideration. In some cases a written statement may actually be preferable to giving an interview – less can be more. photo credit: Andrew Rusk A written statement works to limit the choices of a … Read more
There are many different tools that can be used for interacting with the media and the public. One of those tools is the op-ed. An op-ed piece, when it is written well can be one of the most effective as well as persuasive tools at your disposal. Effective op-ed pieces can help influence the outcome … Read more
The press release is frequently used as an important tool in public relations. The main goal of a press release is to persuade reporters to do a story on an issue that is important to you. A press release is even more important today than in the past because of the increased use of web … Read more