Tag: Press Secretary

Tips for Monitoring Journalist Interviews

Tips for Monitoring Journalist Interviews

All interviews by a journalist of your principal or organization should be monitored. photo credit: Institute for Government First, you must perform a check on any possible mis-readings or errors by the reporter. Second, monitoring the interview will provide you with a better understanding of the points your principal wants to stress. Finally, you will […]

Creating a Communications Plan

Creating a Communications Plan

One of the earliest tasks of many new press secretaries and communication directors is the development of a communications plan. A large portion of early reviews, research and interviews will result in the development of this plan. Without the presence of such a plan, any proactive press work is virtually impossible. photo credit: jeremyfoo In […]