Media Tip 24 Archives
Media Tip 24
Media Tip 24: Press Releases—Ensure that your press releases have strong leads; are one- to two-sentences long; use the inverted pyramid for overall structure; and include quotes that emphasize emotions, not facts. These are the fundamental tools to persuade reporters to cover stories. Many reporters nowadays prefer email releases.
This tip is from our booklet, Media Relations Tips: 102 Secrets for Finding Success in Public Relations. Practical tips for anyone who works with the media, works with someone who works with the media, or who works at an organization that is covered in the media. An easy handout for everyone in your group to make sure that they are prepared and confident if they ever have to deal with the media. Based on the Media Relations Handbook, by Brad Fitch. The cover and inside pages of this booklet can be customized with your logo and information. For more information, see our Booklets page. |
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September 25, 2007 07:07 AM Tips and Terms