Media Relations Handbook

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Media Relations Handbook

Media Relations Handbook

  Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. […]

Advanced Media Relations Workshop – 2-day course in DC

Advanced Media Relations Workshop – 2-day course in DC

Advanced Media Relations Workshop Best practices for using social media, preparing for interviews, and improving communication strategies. As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications […]

Optics (CongressionalGlossary.com)

Optics (CongressionalGlossary.com)

From the Congressional Glossary – Including Legislative and Budget Terms Optics A “term of art for how a bit of news will be perceived by the public at large, which is only used by people who bill by the hour.” — Troy Senik “The branch of physics which involves the behavior and properties of light, […]

CODEL / Congressional Delegation / Junket (CongressionalGlossary.com)

CODEL / Congressional Delegation / Junket (CongressionalGlossary.com)

From the Congressional Glossary – Including Legislative and Budget Terms CODEL / Congressional Delegation / Junket A trip abroad by a group of members of Congress, usually bi-partisan. Committees sponsor fact finding travel to countries or regions to obtain first-hand information on foreign policy issues. These missions are popularly called CODELS (congressional delegations). The importance […]

Understanding and Responding to Different Types of Communications Crises

Understanding and Responding to Different Types of Communications Crises

There is a common misconception that there is only one type of communications crises in the world of public affairs and that all crises should be responded to in the same manner. There are essentially three different types of crises: systemic, adversarial and image. photo credit: uair01 A systemic crisis often involves something related to […]

The Ethical Choices of Public Relations Professionals

The Ethical Choices of Public Relations Professionals

When faced with an ethical dilemma, public relations professionals ultimately have four choices available to them: avoidance, compliance, ignorance and resignation. photo credit: The Co-operative Avoidance The most ethical choice can sometimes be to avoid answering a question. If you are faced with a question that would require you to make a difficult ethical decision, […]

Writing Effective Press Advisories

Writing Effective Press Advisories

Public relations professionals have an array of tools for attracting media attention. One of those tools is the press advisory. The press advisory is somewhat different from the press release, both in format and goal. photo credit: chuckoutrearseats The goal of the press advisory is to notify the press of an occurrence or event you […]