Advanced Media Relations Workshop – 2-day course in DC

Advanced Media Relations Workshop

Best practices for using social media, preparing for interviews, and improving communication strategies.

Deaf Sheltie puppy, by grantlairdjr
Deaf Sheltie puppy, by grantlairdjr

As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications plan in effect? Are you–and your principal–ready for interviews?

This two-day Workshop will address some of the most important challenges faced by public affairs professionals. Our faculty will discuss:

  • How to balance limited resources with the need to update a communications strategy
  • Figuring out where you are on the Internet adoption curve and adjusting your message and methods of communication accordingly
  • The strategic use of social media
  • Analytics and tracking
  • Coordinating and preparing for interviews
  • Preparing for and handling a crisis

Our Advanced Media Relations Workshop is geared toward practicing public relations professionals with at least three years’ experience.

When: October 17-18, 2012, 8:30 am – 4:00 pm both days

Where: Location in Washington, DC will be announced before Workshop on Workshop Web page.

Approved for CEUs from George Mason University
Approved for 1.2 CEUs from George Mason University.

For more information, including agenda and secure online registration, see

This course and any combination of its topics can be tailored for custom on-site presentation at your location and is available via the GSA Schedule.



Legislative Drafter’s Deskbook: A Practical Guide

Citizen’s Handbook to Influencing Elected Officials: Citizen Advocacy in State Legislatures and Congress: A Guide for Citizen Lobbyists and Grassroots Advocates

Testifying Before Congress

The Federal Budget Process: A description of the federal and congressional budget processes, including timelines, from TheCapitol.Net

For more than 40 years, TheCapitol.Net and its predecessor, Congressional Quarterly Executive Conferences, have been teaching professionals from government, military, business, and NGOs about the dynamics and operations of the legislative and executive branches and how to work with them.

Our custom on-site and online training, publications, and audio courses include congressional operations, legislative and budget process, communication and advocacy, media and public relations, testifying before Congress, research skills, legislative drafting, critical thinking and writing, and more.

TheCapitol.Net is on the GSA Schedule, MAS, for custom on-site and online training. GSA Contract GS02F0192X

TheCapitol.Net is a non-partisan small business.

Teaching how Washington and Congress work ™

Select publications from TheCapitol.Net