Advanced Media Relations Workshop
Best practices for using social media, preparing for interviews, and improving communication strategies.
As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications plan in effect? Are you–and your principal–ready for interviews?
This two-day Workshop will address some of the most important challenges faced by public affairs professionals. Our faculty will discuss:
- How to balance limited resources with the need to update a communications strategy
- Figuring out where you are on the Internet adoption curve and adjusting your message and methods of communication accordingly
- The strategic use of social media
- Analytics and tracking
- Coordinating and preparing for interviews
- Preparing for and handling a crisis
Our Advanced Media Relations Workshop is geared toward practicing public relations professionals with at least three years’ experience.
When: October 17-18, 2012, 8:30 am – 4:00 pm both days
Where: Location in Washington, DC will be announced before Workshop on Workshop Web page.
Approved for 1.2 CEUs from George Mason University.
For more information, including agenda and secure online registration, see AdvancedMediaRelations.com
This course and any combination of its topics can be tailored for custom on-site presentation at your location and is available via the GSA Schedule.
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- Congressional Dynamics and the Legislative Process
- Drafting Federal Legislation and Amendments
- Understanding Congressional Budgeting and Appropriations
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