For Government, Associations, Nonprofits, and Elected Officials
By Bradford Fitch
The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. The Media Relations Handbook 2e explores theory and practice, discussing general principles and illustrating each point with real-life examples.
Want to become a media relations ace? Here’s expert advice. The book is loaded with tips for corporate communicators as well. Impact recommends it highly.
Impact (Public Affairs Council)
This volume is an invaluable road map to the mean streets of a city where information is power and power is everything. Brad Fitch has written a rich “how-to” lesson for pros and for novices who must negotiate the competitive landscape of America’s new media.
Ann Compton, White House Correspondent, ABC News
For complete Table of Contents, sample sections, and secure online ordering, see MediaRelationsHandbook.com.
2012, 332 pages
ISBN 13: 978-1-58733-167-1
ISBN 10: 1587331675
Dimensions: 6.7 x 9.6 x 0.7
Weight: 1.2 pounds
ISBN 13: 978-1-58733-171-8
ISBN 10: 1587331713
Dimensions: 6.7 x 9.6 x 0.8
Weight: 1.6 pounds
For more than 40 years, TheCapitol.Net and its predecessor, Congressional Quarterly Executive Conferences, have been teaching professionals from government, military, business, and NGOs about the dynamics and operations of the legislative and executive branches and how to work with them.
Our custom on-site and online training, publications, and audio courses include congressional operations, legislative and budget process, communication and advocacy, media and public relations, testifying before Congress, research skills, legislative drafting, critical thinking and writing, and more.
TheCapitol.Net is on the GSA Schedule, MAS, for custom on-site and online training. GSA Contract GS02F0192X
TheCapitol.Net is a non-partisan small business.
Teaching how Washington and Congress work ™