Media Relations Handbook
For Government, Associations, Nonprofits, and Elected Officials
By Bradford Fitch
The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. The Media Relations Handbook 2e explores theory and practice, discussing general principles and illustrating each point with real-life examples.
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Want to become a media relations ace? Here’s expert advice. The book is loaded with tips for corporate communicators as well. Impact recommends it highly.
Impact (Public Affairs Council)
This volume is an invaluable road map to the mean streets of a city where information is power and power is everything. Brad Fitch has written a rich “how-to” lesson for pros and for novices who must negotiate the competitive landscape of America’s new media.
Ann Compton, White House Correspondent, ABC News
For complete Table of Contents, sample sections, and secure online ordering, see MediaRelationsHandbook.com.
2012, 332 pages
ISBN 13: 978-1-58733-167-1
ISBN 10: 1587331675
Dimensions: 6.7 x 9.6 x 0.7
Weight: 1.2 pounds
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ISBN 13: 978-1-58733-171-8
ISBN 10: 1587331713
Dimensions: 6.7 x 9.6 x 0.8
Weight: 1.6 pounds
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