Tips for Developing and Honing Your Message

It is no secret that your message can be the lifeblood of your advocacy activities. Once you have decided upon a message, it is imperative that you refine it. photo credit: HellN The process of honing your message involves identifying, developing and refining the most compelling arguments, facts, examples and anecdotes. Take into consideration hot … Read more

Moving from Strategic Planning to Execution in Your Lobbying Practice

In a scenario that is all too common, an organization conducts an intensive strategic planning session involving a significant amount of resources – then the resulting plan gathers dust. photo credit: Krieg-Hammer During the planning session, everyone is enthusiastic and shares the same vision. You return to the office energized and ready to put the … Read more