The press release is frequently used as an important tool in public relations. The main goal of a press release is to persuade reporters to do a story on an issue that is important to you. A press release is even more important today than in the past because of the increased use of web … Read more
When it comes to politics in Washington, most PR people continually operate in crisis mode. This is because it can seem as though there is always a fire to put out, a crisis to manage or preparing to handle a crisis. The way in which you prepare for a crisis often determines how well your … Read more
Speaking with the media can be a wonderful opportunity to advocate for your organization but it can also be a double-edged sword if you do not have a clear understanding of some basic guidelines that should be followed. The tips below will help you to learn how to interact with reporters to ensure your message … Read more