Trying to avoid a crisis with the media may be well and good, but the fact is that a crisis can not always be avoided. When one does occur, it is essential to know how to handle it, and, as importantly, what you should not do. photo credit: biloud43 1. Ignore the problem One of … Read more
Newsletters can be delivered electronically, but there are still differences that set them apart from web sites. One of the most important differences is that while people visit a web site when they need to find something specific, a newsletter is personal and provides the basis for an ongoing relationship regardless of how it is … Read more
Organizations can have multiple messages they wish to convey to stakeholders and the media at any given time. There are many ways a campaign message can be created, but here are four basic steps that can help to ensure the process goes smoothly. First, you must have agreement on the goal of the message. There … Read more
When you develop a communications plan, the goal is to get your message across to your intended audience. To connect your message with your audience, there are six common techniques you can use to accomplish your goal. photo credit: cyanocorax Statistics One of the most persuasive tools in any communication plan is the use of … Read more
When working with a principal and preparing them for coping with the media, one of the most important tasks you face is assessing their strengths and weaknesses. Part of the process of getting to know your principal is conducting an honest assessment. The result should allow you to develop a fair understanding of what will … Read more
Radio talk shows have become increasingly popular and prevalent in today’s media. As a result, you may find yourself arranging interviews for your principal on one of the many different radio talk show venues. For the most part, radio talk shows fall into three categories: the pussy cat, the Tasmanian devil, and the snarling lion. … Read more
The term “off the record” is commonly expressed and heard, but it can be easily misunderstood. Whenever you find yourself in a situation where you must deal with the media it is imperative that you understand what “off the record” really means. photo credit: Michael Cory The common wisdom in Washington is that if you … Read more
When building a public affairs website bear in mind that the guidelines for building an effective website are not the same as when building traditional public relations campaigns. When someone visits a public affairs website they expect to receive information without any spin on it. The best websites dedicated to public affairs allow visitors to … Read more
As a witness at a Congressional hearing, you may find yourself in a position in which you will encounter members of the media either before or after the hearing. The likelihood of this will depend upon the nature of the hearing topic as well as the extent of the media and public interest in the … Read more
In determining whether you should offer a written statement or give an interview, there are many different things to take into consideration. In some cases a written statement may actually be preferable to giving an interview – less can be more. photo credit: Andrew Rusk A written statement works to limit the choices of a … Read more