Advanced Media Relations Workshop – 2-day course in DC

Advanced Media Relations Workshop Best practices for using social media, preparing for interviews, and improving communication strategies. As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications … Read more

The Basics of Writing an Effective Press Release

The press release is frequently used as an important tool in public relations. The main goal of a press release is to persuade reporters to do a story on an issue that is important to you. A press release is even more important today than in the past because of the increased use of web … Read more