When faced with an ethical dilemma, public relations professionals ultimately have four choices available to them: avoidance, compliance, ignorance and resignation. photo credit: The Co-operative Avoidance The most ethical choice can sometimes be to avoid answering a question. If you are faced with a question that would require you to make a difficult ethical decision, … Read more
All interviews by a journalist of your principal or organization should be monitored. photo credit: Institute for Government First, you must perform a check on any possible mis-readings or errors by the reporter. Second, monitoring the interview will provide you with a better understanding of the points your principal wants to stress. Finally, you will … Read more
Each year, countless dollars are spent on public relations efforts that are specifically designed to capture the attention of legislators. Whether it is an advertisement in Roll Call or a web site ad meant to persuade busy lawmakers and staff, a creative array of messages are developed to formulate a successful advocacy campaign. photo credit: … Read more
Trying to avoid a crisis with the media may be well and good, but the fact is that a crisis can not always be avoided. When one does occur, it is essential to know how to handle it, and, as importantly, what you should not do. photo credit: biloud43 1. Ignore the problem One of … Read more
When you develop a communications plan, the goal is to get your message across to your intended audience. To connect your message with your audience, there are six common techniques you can use to accomplish your goal. photo credit: cyanocorax Statistics One of the most persuasive tools in any communication plan is the use of … Read more
Of the latest “scandal,” that is the unveiling of a private group of more than four hundred apparently left-leaning (and so far almost universally caucasian and asian) journalists who, for three and a half years, discussed via email topics ranging from elections, to politics to the influence of the media and, yes, the coordination of … Read more