A Capitol Learning Audio CourseTM This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs. Seven audio courses on CD covering media … Read more
A Capitol Learning Audio CourseTM This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs. Seven audio courses on CD covering media … Read more
A Capitol Learning Audio CourseTM This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs. Seven audio courses on CD covering media … Read more
Advanced Media Relations Workshop Best practices for using social media, preparing for interviews, and improving communication strategies. As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications … Read more
Public relations professionals have an array of tools for attracting media attention. One of those tools is the press advisory. The press advisory is somewhat different from the press release, both in format and goal. photo credit: chuckoutrearseats The goal of the press advisory is to notify the press of an occurrence or event you … Read more
The basic tool used in public relations is the press release. Ultimately, the goal of a press release is to convince the media to do a story. At one time, press releases were printed on paper, however, today press releases are most often exchanged electronically. The email press release is now the format preferred by … Read more
It is sometimes assumed that the development of a communications plan is similar to the production of a play, in which the public acts as the audience. In reality, much of the work involved in public relations can be reactionary and unpredictable in nature. It is not unusual for members of Congress to determine their … Read more
To work successfully in media affairs or public relations, you want to develop a solid understanding of the ethical challenges you can face on a daily basis. Even a seemingly innocent and routine conversation with a reporter can pose ethical questions that the public relations professional must be able to resolve in a second or … Read more
Trying to avoid a crisis with the media may be well and good, but the fact is that a crisis can not always be avoided. When one does occur, it is essential to know how to handle it, and, as importantly, what you should not do. photo credit: biloud43 1. Ignore the problem One of … Read more
Newsletters can be delivered electronically, but there are still differences that set them apart from web sites. One of the most important differences is that while people visit a web site when they need to find something specific, a newsletter is personal and provides the basis for an ongoing relationship regardless of how it is … Read more