Tag: journalist

Tips for Monitoring Journalist Interviews

Tips for Monitoring Journalist Interviews

All interviews by a journalist of your principal or organization should be monitored. photo credit: Institute for Government First, you must perform a check on any possible mis-readings or errors by the reporter. Second, monitoring the interview will provide you with a better understanding of the points your principal wants to stress. Finally, you will […]

How to Disagree with the Media

How to Disagree with the Media

All public relations professionals from time to time have disagreements with the media. You might be asked to research something at a time that is inconvenient or you might be forced to ask your principle a question that ultimately proves to be embarrassing. Something you write might even land you in trouble. The relationship that […]

Written Press Statements or Press Interviews – Which is Best?

Written Press Statements or Press Interviews – Which is Best?

In determining whether you should offer a written statement or give an interview, there are many different things to take into consideration. In some cases a written statement may actually be preferable to giving an interview – less can be more. photo credit: Andrew Rusk A written statement works to limit the choices of a […]