Public relations professionals have an array of tools for attracting media attention. One of those tools is the press advisory. The press advisory is somewhat different from the press release, both in format and goal. photo credit: chuckoutrearseats The goal of the press advisory is to notify the press of an occurrence or event you … Read more
All interviews by a journalist of your principal or organization should be monitored. photo credit: Institute for Government First, you must perform a check on any possible mis-readings or errors by the reporter. Second, monitoring the interview will provide you with a better understanding of the points your principal wants to stress. Finally, you will … Read more
All public relations professionals from time to time have disagreements with the media. You might be asked to research something at a time that is inconvenient or you might be forced to ask your principle a question that ultimately proves to be embarrassing. Something you write might even land you in trouble. The relationship that … Read more
It is sometimes assumed that the development of a communications plan is similar to the production of a play, in which the public acts as the audience. In reality, much of the work involved in public relations can be reactionary and unpredictable in nature. It is not unusual for members of Congress to determine their … Read more
Each year, countless dollars are spent on public relations efforts that are specifically designed to capture the attention of legislators. Whether it is an advertisement in Roll Call or a web site ad meant to persuade busy lawmakers and staff, a creative array of messages are developed to formulate a successful advocacy campaign. photo credit: … Read more
To work successfully in media affairs or public relations, you want to develop a solid understanding of the ethical challenges you can face on a daily basis. Even a seemingly innocent and routine conversation with a reporter can pose ethical questions that the public relations professional must be able to resolve in a second or … Read more
Regardless of whether it is a legislative press conference, congressional testimony or a television commercial, both your message and the person who delivers that message are critical. The person you place in front of the media on behalf of your organization might not be the obvious choice, like the association president or CEO. photo credit: … Read more
Organizations can have multiple messages they wish to convey to stakeholders and the media at any given time. There are many ways a campaign message can be created, but here are four basic steps that can help to ensure the process goes smoothly. First, you must have agreement on the goal of the message. There … Read more
When you develop a communications plan, the goal is to get your message across to your intended audience. To connect your message with your audience, there are six common techniques you can use to accomplish your goal. photo credit: cyanocorax Statistics One of the most persuasive tools in any communication plan is the use of … Read more
There are many different tools that can be used for interacting with the media and the public. One of those tools is the op-ed. An op-ed piece, when it is written well can be one of the most effective as well as persuasive tools at your disposal. Effective op-ed pieces can help influence the outcome … Read more