Organizations can have multiple messages they wish to convey to stakeholders and the media at any given time. There are many ways a campaign message can be created, but here are four basic steps that can help to ensure the process goes smoothly. First, you must have agreement on the goal of the message. There … Read more
When you develop a communications plan, the goal is to get your message across to your intended audience. To connect your message with your audience, there are six common techniques you can use to accomplish your goal. photo credit: cyanocorax Statistics One of the most persuasive tools in any communication plan is the use of … Read more
When working with a principal and preparing them for coping with the media, one of the most important tasks you face is assessing their strengths and weaknesses. Part of the process of getting to know your principal is conducting an honest assessment. The result should allow you to develop a fair understanding of what will … Read more
When building a public affairs website bear in mind that the guidelines for building an effective website are not the same as when building traditional public relations campaigns. When someone visits a public affairs website they expect to receive information without any spin on it. The best websites dedicated to public affairs allow visitors to … Read more
Congress follows public opinion quite closely. In fact, public opinion and Congress have a relationship in which public opinion can change the course of actions taken by Congress while at the same time Congress frequently seeks to influence public opinion. photo credit: The Democratic Alliance If it is your goal to drive the actions of … Read more
In determining whether you should offer a written statement or give an interview, there are many different things to take into consideration. In some cases a written statement may actually be preferable to giving an interview – less can be more. photo credit: Andrew Rusk A written statement works to limit the choices of a … Read more
The press release is frequently used as an important tool in public relations. The main goal of a press release is to persuade reporters to do a story on an issue that is important to you. A press release is even more important today than in the past because of the increased use of web … Read more
Speaking with the media can be a wonderful opportunity to advocate for your organization but it can also be a double-edged sword if you do not have a clear understanding of some basic guidelines that should be followed. The tips below will help you to learn how to interact with reporters to ensure your message … Read more
Of the latest “scandal,” that is the unveiling of a private group of more than four hundred apparently left-leaning (and so far almost universally caucasian and asian) journalists who, for three and a half years, discussed via email topics ranging from elections, to politics to the influence of the media and, yes, the coordination of … Read more