Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. … Read more
Common Sense Rules of Advocacy for Lawyers A Practical Guide for Anyone Who Wants To Be a Better Advocate By Keith Evans Common Sense Rules of Advocacy for Lawyers provides tips and rules that will help anyone – lawyer or lobbyist, account executive or negotiator, parent or teacher – improve their advocacy skills in … Read more
Common Sense Rules of Advocacy for Lawyers A Practical Guide for Anyone Who Wants To Be a Better Advocate By Keith Evans Common Sense Rules of Advocacy for Lawyers provides tips and rules that will help anyone – lawyer or lobbyist, account executive or negotiator, parent or teacher – improve their advocacy skills in … Read more
Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. … Read more
All interviews by a journalist of your principal or organization should be monitored. photo credit: Institute for Government First, you must perform a check on any possible mis-readings or errors by the reporter. Second, monitoring the interview will provide you with a better understanding of the points your principal wants to stress. Finally, you will … Read more
All public relations professionals from time to time have disagreements with the media. You might be asked to research something at a time that is inconvenient or you might be forced to ask your principle a question that ultimately proves to be embarrassing. Something you write might even land you in trouble. The relationship that … Read more
In determining whether you should offer a written statement or give an interview, there are many different things to take into consideration. In some cases a written statement may actually be preferable to giving an interview – less can be more. photo credit: Andrew Rusk A written statement works to limit the choices of a … Read more
Speaking with the media can be a wonderful opportunity to advocate for your organization but it can also be a double-edged sword if you do not have a clear understanding of some basic guidelines that should be followed. The tips below will help you to learn how to interact with reporters to ensure your message … Read more