The legislative environment can involve a high degree of pressure and present challenges to the lobbyist for strategic planning. Organizations that take time to invest in staff training, strategic planning and goal updates will be rewarded in the long term, including sustained legislative success and effective representation of client or member interests. Strategic planning can … Read more
The first time most congressional candidates make the decision to run for Congress, they do so, at least in part, because of their ideology. Generally, they hold some beliefs they are interested in pursuing in the public policy arena. Those beliefs may be characterized as liberal, conservative, libertarian, or the candidate’s own unique ideology. photo … Read more
When you attempt to influence a group of people, it is important to develop an understanding of the environment in which that group operates. Congressional and state legislative environments differ from other environments, including private and public workplaces. Learning to appreciate those differences as well as the inherent characteristics that are unique to legislative environments … Read more
Each year, countless dollars are spent on public relations efforts that are specifically designed to capture the attention of legislators. Whether it is an advertisement in Roll Call or a web site ad meant to persuade busy lawmakers and staff, a creative array of messages are developed to formulate a successful advocacy campaign. photo credit: … Read more
When it comes to identifying and cultivating contacts and influential individuals who can assist you with your issue, it is never too early to begin. Start working with key decision makers on your issue as early as possible. Make it a priority to identify leaders that other congressional members will look toward regarding the development … Read more
It’s no secret that the key to gaining support for an issue in Washington is to gather as many allies as possible and then translate those allies to critical votes. Congress responds to pressure, so the more people and groups you have as allies, the greater chance you have to achieve your goals. photo credit: … Read more
Regardless of whether it is a legislative press conference, congressional testimony or a television commercial, both your message and the person who delivers that message are critical. The person you place in front of the media on behalf of your organization might not be the obvious choice, like the association president or CEO. photo credit: … Read more
Newsletters can be delivered electronically, but there are still differences that set them apart from web sites. One of the most important differences is that while people visit a web site when they need to find something specific, a newsletter is personal and provides the basis for an ongoing relationship regardless of how it is … Read more
Mary Margaret Marrin Completed Communication and Advocacy Certificate from TheCapitol.Net Mary Margaret Marrin has completed her certificate in Communication and Advocacy from TheCapitol.Net. The Certificate in Communication and Advocacy is awarded to participants in the program who have completed more than 75 hours of hours of communication and advocacy training. “TheCapitol.Net curriculum provided me with … Read more
Lobbyists should be familiar with the code of ethics adopted by the American League of Lobbyists (ALL), which provides basic guidelines and standards for the conduct of lobbyists. photo credit: Ryan Somma Honesty and Integrity Lobbyists should always be truthful in their communications with public officials and with all other interested parties. Compliance with Laws, … Read more