Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. … Read more
Common Sense Rules of Advocacy for Lawyers A Practical Guide for Anyone Who Wants To Be a Better Advocate By Keith Evans Common Sense Rules of Advocacy for Lawyers provides tips and rules that will help anyone – lawyer or lobbyist, account executive or negotiator, parent or teacher – improve their advocacy skills in … Read more
Common Sense Rules of Advocacy for Lawyers A Practical Guide for Anyone Who Wants To Be a Better Advocate By Keith Evans Common Sense Rules of Advocacy for Lawyers provides tips and rules that will help anyone – lawyer or lobbyist, account executive or negotiator, parent or teacher – improve their advocacy skills in … Read more
Media Relations Handbook For Government, Associations, Nonprofits, and Elected Officials By Bradford Fitch The Media Relations Handbook, 2e is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, public affairs officers (PAOs), public information officers (PIOs), nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. … Read more
Advanced Media Relations Workshop Best practices for using social media, preparing for interviews, and improving communication strategies. As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications … Read more
From the Congressional Glossary – Including Legislative and Budget Terms Five-Minute Rule photo credit: Moe_ A debate-limiting rule of the House that is invoked when the House sits as the Committee of the Whole. Under the rule, a member offering an amendment is allowed to speak five minutes in its favor, and an opponent of … Read more
When faced with an ethical dilemma, public relations professionals ultimately have four choices available to them: avoidance, compliance, ignorance and resignation. photo credit: The Co-operative Avoidance The most ethical choice can sometimes be to avoid answering a question. If you are faced with a question that would require you to make a difficult ethical decision, … Read more
Public relations professionals have an array of tools for attracting media attention. One of those tools is the press advisory. The press advisory is somewhat different from the press release, both in format and goal. photo credit: chuckoutrearseats The goal of the press advisory is to notify the press of an occurrence or event you … Read more
All interviews by a journalist of your principal or organization should be monitored. photo credit: Institute for Government First, you must perform a check on any possible mis-readings or errors by the reporter. Second, monitoring the interview will provide you with a better understanding of the points your principal wants to stress. Finally, you will … Read more
All public relations professionals from time to time have disagreements with the media. You might be asked to research something at a time that is inconvenient or you might be forced to ask your principle a question that ultimately proves to be embarrassing. Something you write might even land you in trouble. The relationship that … Read more